MUI - Men’s Underwear Index
Men, look no further than your underwear drawer. It may sound trivial, but some economists say that isn’t so. Former Federal Reserve Chairman Alan Greenspan was a subscriber of this theory: He said that since so few people ever see men’s underwear, this is the first item that men stop buying when the economy is tight. As of August, men’s underwear sales increased 7.9 percent over last year at the same time, according to marketing research firm NPD Group. By this measure, at least, we’re headed in the right direction.
