Milk: $10.6 Billion
Americans may have gone a bit sour on skim and low-fat milk, which saw sales fall 4.5 percent over 12 months. Sales of milk fell 0.8 percent overall, following an increase in the year before. Whole milk sales rose 3.7 percent, and though milk alternatives remain a limited percentage of category sales, they still made impressive gains — almond milk was up 19.4 percent and coconut milk was up 7.8 percent.
