Heinz
Brand value: $7.65 billion
1-year decline in brand value: 1 percent
What went wrong: The company’s North American consumer business has been stagnant, dropping 1.4 percent in the latest quarter. Warren Buffett’s Berkshire Hathaway and 3G Capital acquired the company for $28 billion in June.
Reason for hope: Innovations such as its “dip and squeeze” single portion ketchup packets resonate with consumers.
