Online Shoe Sales
This industry has grown 16.2 percent over five-years to $8.9B in 2013. Each year, more than 100 million Americans buy goods from the online retail marketplace, and clothing, accessories and shoes are the second largest category of items after books. IBISWorld estimates industry revenue will increase at an average 10.2 percent over five years.
Amazon.com and Foot Locker control less than 16 percent of this market. “Online shoe retailers were the most surprising on the list. The industry has a lower level of concentration” than might have been thought, says Boyland of IBISWorld. Meanwhile, online-only retailers like Zappos, warns Goettler, will need to ensure consumers can return their products inexpensively and conveniently. Neal worries that this industry has already peaked.
