Social Network Game Development
This industry has grown 184.3 percent per year on average over the past 5 years, driven by internet traffic and social networks,
especially Facebook. As broadband-enabled smart phones and tablets have proliferated, consumers have also increasingly been able to access social networks 24/7, placing gaming within reach for most computer users. Revenue is expected to grow 31.9 percent to $6 billion in 2013 according to IBISWorld. The Entertainment Software Association helps new entrants by providing market research to the most in demand products. One caveat, says Doug Neal of the Center for Entrepreneurship at the University of Michigan: Social gaming is “extremely competitive and saturated.” Ronald Goettler, a professor of entrepreneurship at the Simon School of Business at Rochester University, recommends that firms first develop low cost versions to test their concepts.
