Lincoln MKZ Concept
As Ford seeks to give Lincoln a bold new face by renaming it Lincoln Motor Company, it unveiled a smart looking concept. In announcing the MKS, Ford’s executive vice president of global marketing, sales, service at Lincoln, Jim Farley said that luxury customers are more discreet, focused now more on quality than status and the goal was to design a motor car that’s warm, open and inviting. The car, indeed, has those qualities, as well as a nice service perk: a 24-hour concierge service that will launch in April. The car has a classy and elegant look, thanks to a sloping design, and a cat-eye shaped front grille adds a touch of sophistication.
