Coupon Redemption
Clip, clip, clip! Inmar, a coupon processing company, recently said that coupon redemption was up 4 percent in the second quarter, compared with the same time a year ago, in part because of the non-food coupon redemption. Consumers are still looking for deals, but there’s apparently less urgency than there was in 2009 at the height of the recession. In 2009 consumers used coupons at a faster clip than ever before: Buyers redeemed a whopping 3.3 billion coupons.
