McDonald’s McTricks Aren’t Working

McDonald’s McTricks Aren’t Working

A McDonald's restaurant is pictured in Encinitas, California September 9, 2014.   REUTERS/Mike Blake
MIKE BLAKE
By Millie Dent

Turns out warm buns aren’t the solution to McDonald’s financial woes.

The burger giant announced Thursday that its sales slide continued in the second quarter, with same store sales falling 0.7 percent globally and by 2 percent in the U.S. Quarterly revenues dropped 10 percent to $6.5 billion, though without currency effects from a strong dollar they would have climbed 1 percent.

The results were good enough to top Wall Street’s expectations, but they showed again just how far McDonald’s has to go to win back customers.

Related: The 11 Worst Fast Food Restaurants in America

The fast food chain blamed the admittedly “disappointing” results on the failure of its products and promotions to draw customers to its stores as anticipated.

New CEO Steve Easterbrook, who took over in March, has promised to revamp the restaurant chain and improve sales by catering to consumers who prefer fresh, high quality food.

McDonald’s continues to try a variety of promotions and menu changes to win back diners. It recently started offering a double cheeseburger and fries for $2.50 as a summer deal and rolled out an “artisan grilled chicken sandwich.” It has also, among other things, enlarged its quarter pounder, tested a new breakfast bowl full of kale, rolled out flavored hot coffee in some locations and even tested a lobster roll in New England restaurants. And it upped the toasting time for its hamburger buns by 5 seconds.

So far, though, the new deals and menu options have failed to entice diners.

Related: 9 Ways McDonald’s Wants to Get You Excited About Its Food Again

Easterbrook did acknowledge that changing McDonalds’ image would take time, but he said Thursday that the company is “seeing early signs of momentum.”

The company will begin to offer all-day breakfast, which already accounts for 25 percent of the company’s sales. And it is continuing to simplify its menu options to lower costs.

Analysts wonder if such changes will be enough to boost consumer appetites for McDonald’s and how the company is going to reposition its brand. As Thursday earnings report made clear, introducing a younger, hip hamburglar isn’t going to cut it.

Need a Good Dentist? You Might Want to Head to Mexico

Children are missing out on vital dental care—risking their health and racking up costs to parents and taxpayers alike. In the past decade, the number of cavities in children between the ages of two and five has increased 15 percent.
iStockphoto
By Suelain Moy

Can you say “dentista?”

Increasingly expensive dental care costs are forcing seniors to bite down hard—and head to Mexico to preserve their pearly whites, the Associated Press reports.

Nearly 70 percent of seniors do not have dental insurance, according to a 2013 Harris Interactive survey commissioned by Oral Health America. Medicare does not cover dental care, and many employers do not offer post-retirement health benefits. You can get dental coverage through the Affordable Care Act, but only if you purchase general health coverage first. (Many seniors already have that coverage.)

Even with coverage, crowns, bridgework, implants and dental surgery can easily exceed the annual limit. As a result, seniors who need extensive dental work may have limited options and could face out-of-pocket costs running into the thousands or tens of thousands of dollars; 23 percent of seniors in the Oral Health America survey said they have not seen a dental provider in five years.

Related: The Hidden Costs of Dental Neglect

Just as people traveled to Canada to buy their prescription drugs at lower cost or traveling the world for other medical services and procedures, more Americans are now flocking to places like Los Algodones, Mexico for dental care. Dental care in Mexico is much cheaper, thanks to lower labor costs and fewer regulatory requirements — factors that you should keep in mind before heading south of the border. The dentists in Mexico maintain that they may not have as much education as their American counterparts, but they spend more time practicing clinical work.

It’s not just people who live in border cities like El Paso, Texas crossing the border to take care of their teeth. The Associated Press reports that shuttle services exist to take dental patients from the Phoenix area to Los Algodones, a 200-mile trip.

Before you book a trip, though, remember that should something go wrong you may not have the same legal recourse as in the U.S., and the dentists may use different types of equipment--so do your research first.

Top Reads from The Fiscal Times:

Hoping for a Raise? Here’s How Much Most People Are Getting

iStockphoto
By Beth Braverman

Nearly all companies plan to give raises to their employees next year, with an average salary bump of 3 percent, the same increase workers received this year, according to a new survey released Monday by Towers Watson.

Raises for executives and management will be 3.1 percent.

“To a large extent, 3 percent pay raises have become the new norm in corporate America,” Sandra McLEllan, North American Practice Leader for Towers Watson said in a statement. “We haven’t seen variation from this level for many years.”

Related: The Real Root of America’s Wage Problem

While the average raise is 3 percent, companies plan to tie the amount of individual raises to worker performance. Employees with the best reviews will receive an average 4.6 percent increase in salary, while workers with below-average ratings will get less than 1 percent.

The survey also found that companies are shifting their compensation packages to include more short-term incentives and bonuses. Eighty-five percent of workers took home a bonus this year, up from 81 percent this year. Nearly 90 percent of exempt employees were eligible for an annual or short-term bonus.

Even as unemployment has finally fallen, wage growth since the Great Recession remains largely stalled. Last month, wages for civilian workers grew just 2.1 percent, according to the Employment Cost Index.

Fed Chair Janet Yellen, who is looking for economic growth before instituting a rate hike, has said that stagnant wages are one factor hampering such growth. After all, consumers can’t increase the amount of goods and services they can purchase if they aren’t increasing their pay.

Top Reads from the Fiscal Times:

When Buying Car Insurance, Young Drivers Should Stick with Mom and Dad

iStockPhoto
By Suelain Moy

The parents of young drivers have enough to worry about, but a new study from insuranceQuotes.com finds that those who add coverage for an 18-to-24-year-old can expect to see an average annual premium increase of 80 percent on their existing car insurance. The good news: That’s still cheaper than if the young drivers bought insurance on their own. If those young drivers were to buy individual plans of their own, they’d pay 8 percent more on average — and in some cases, over 50 percent more — than their coverage costs on a parental plan.

Related: The Shocking Secret About How Your Car Insurance Rate Gets Set

Premiums can vary widely depending on the driver’s age and state. An 18-year-old can expect to pay an average of 18 percent more for an individual policy than he or she would if added to an existing policy. But in Rhode Island, an 18-year-old will pay an average of 53 percent more for an individual policy. In Connecticut and Oregon, the difference is 47 percent.

In states such as Arizona, Hawaii, and Illinois, it actually becomes cheaper, on average, for a young driver to get his or her own policy after turning 19. When it comes to determining premiums, Hawaii is the only state that doesn’t allow insurance providers to consider age, gender, or length of driving experience.

These are the five states with the greatest difference in premiums for young drivers buying their own coverage.

1. Rhode Island: 19 percent
2. Connecticut: 16 percent
3. North Carolina: 14 percent
4. Vermont: 14 percent
5. Maine: 14 percent

Related: Now 16-Year-Olds Can Double Your Car Insurance

And these five states have the smallest difference:

1. Hawaii: No difference
2. Illinois: No difference
3. Arizona: 2 percent
4. Mississippi: 5 percent
5. South Carolina: 5 percent.

Top Reads from The Fiscal Times:

Vladimir Putin’s Cheesy Act of Defiance

Youtube
By Millie Dent

The United States and European Union have been squeezing Russia with sanctions since it annexed Crimea, a territory that previously belonged to Ukraine, in March 2014. In response, Russian President Vladimir Putin established a ban on U.S. and EU foodstuffs a few months later as a snub to the West. 

On Thursday, Russia commemorated a tightening of that year-old ban on Western agricultural products by bulldozing bright yellow blocks of cheese. The country also streamrolled fruit and set piles of bacon ablaze. By midday, 28 metric tons of apples and tomatoes from Poland had been demolished, as well as 40 tons of apricots from an unknown country, according to The Wall Street Journal

Related: Move Over, Santa: Putin Claims the North Pole 

The Western sanctions and a plunging ruble have caused Russian food prices to spike this year. Some politicians, religious leaders and other Russian citizens denounced the destruction of the food, noting that millions of Russians are living in poverty. More than 285,000 people signed an online petition that asked Putin to distribute the food rather than destroy it. 

The Kremlin has promised to help develop Russia’s own agricultural industries and to promote domestic food products that the middle-class generally ignore in supermarkets in favor of status symbols like French cheese and Italian meat. In addition, the Kremlin announced that any contraband foodstuffs found would be destroyed. Russia’s Agricultural Minister Alexander Tkachyov said on state TV that the quality of Western food products could no longer be guaranteed.  

Top Reads from The Fiscal Times: 

This May Be the Best Frequent Flier Perk Ever

The Delta airline logo is seen on a strap at JFK Airport in New York, July 30, 2008. Delta Air Lines Inc on Wednesday announced a award travel structure for its Skymiles frequent flier program.  REUTERS/Joshua Lott (UNITED STATES)
JOSHUA LOTT
By Beth Braverman

Forget about getting bumped up to first class. Delta Airlines is now bumping its best customers off commercial flights entirely -- and onto private jets.

The program got off the ground last week, according to Bloomberg, with its first flight traveling from Cincinnati to Atlanta.

 To be eligible for the upgrade, fliers must have at least 125,000 miles in travel and $15,000 in annual spending with the airline. The bump costs an extra $300 to $800.

In addition to improving the loyalty among some of Delta’s best customers, the program has a side benefit for Delta, allowing it to get some value from positioning flights, known as “empty legs,” which make up about 30 percent of industry flying.

Delta and other airlines have been shifting their loyalty programs in ways that make it easier for elite flyers to earn rewards and more difficult for more irregular customers.

Related: Rethinking airline points strategy with the Points Guy

Starting in June 2016, Delta will issue rewards based on the amount of money spent rather than miles traveled, and the airline may change the number of miles necessary to book a flight based on demand and other factors.

Analysts say that other airlines may follow suit. Airline reward programs have been unsuccessful in fostering loyalty among patrons, many of whom book flights based on cost and convenience rather than brand preference. Only 44 percent of travelers and 40 percent of business travelers fly at least three-quarters of their miles on their preferred airline, reports Deloitte.

Delta’s reward program ranked 9th on U.S. News’ annual ranking of the best airline rewards programs, released this week, receiving 3.1 stars out of 5. Alaska Airlines was ranked first.