Will Parents Finally Get a Break on Back-to-School Spending This Year?
The average family with school-age children will spend $630 on clothing and school supplies before their kids return to the classroom.
That’s down slightly from the $669 spent last year, but represents a 42 percent increase over the past decade, according to the National Retail Federation.
Despite the lower per-family spending, fewer consumers say the economy has influenced their spending plans, and a smaller percentage are looking for sales or buying generic products to save.
Among those surveyed, 93 percent said they’d buy clothing for their kids, laying out an average $218 on new threads and $117 on new shoes. Spending on school supplies will average $98.
Families said they planned to spend an average of $197 on electronics, down from $212 spent in that category last year.
Related: 10 Sure Ways to Save on Back-to-School Shopping
A quarter of those surveyed said that they’d start back-to-school shopping just a week or two before school started, while one in five start shopping two months before school begins.
Discount stores represented the most popular destinations for online shopping (62 percent), followed by department stores (56 percent), and clothing stores (54 percent).
Parents are letting their kids take the lead on some purchases, with 86 percent of shoppers saying that their kids will influence at least a quarter of purchases. Teens will spend $33 of their own money an average, and pre-teens will pay $18 out of pocket.
Total spending on back-to-school shopping will amount to $25 billion for K-12, with another $43 billion spent on back-to-college shopping.
Chart of the Day: SALT in the GOP’s Wounds
The stark and growing divide between urban/suburban and rural districts was one big story in this year’s election results, with Democrats gaining seats in the House as a result of their success in suburban areas. The GOP tax law may have helped drive that trend, Yahoo Finance’s Brian Cheung notes.
The new tax law capped the amount of state and local tax deductions Americans can claim in their federal filings at $10,000. Congressional seats for nine of the top 25 districts where residents claim those SALT deductions were held by Republicans heading into Election Day. Six of the nine flipped to the Democrats in last week’s midterms.
Chart of the Day: Big Pharma's Big Profits
Ten companies, including nine pharmaceutical giants, accounted for half of the health care industry's $50 billion in worldwide profits in the third quarter of 2018, according to an analysis by Axios’s Bob Herman. Drug companies generated 23 percent of the industry’s $636 billion in revenue — and 63 percent of the total profits. “Americans spend a lot more money on hospital and physician care than prescription drugs, but pharmaceutical companies pocket a lot more than other parts of the industry,” Herman writes.
Chart of the Day: Infrastructure Spending Over 60 Years
Federal, state and local governments spent about $441 billion on infrastructure in 2017, with the money going toward highways, mass transit and rail, aviation, water transportation, water resources and water utilities. Measured as a percentage of GDP, total spending is a bit lower than it was 50 years ago. For more details, see this new report from the Congressional Budget Office.
Number of the Day: $3.3 Billion
The GOP tax cuts have provided a significant earnings boost for the big U.S. banks so far this year. Changes in the tax code “saved the nation’s six biggest banks $3.3 billion in the third quarter alone,” according to a Bloomberg report Thursday. The data is drawn from earnings reports from Bank of America, Citigroup, Goldman Sachs, JPMorgan Chase, Morgan Stanley and Wells Fargo.
Clarifying the Drop in Obamacare Premiums
We told you Thursday about the Trump administration’s announcement that average premiums for benchmark Obamacare plans will fall 1.5 percent next year, but analyst Charles Gaba says the story is a bit more complicated. According to Gaba’s calculations, average premiums for all individual health plans will rise next year by 3.1 percent.
The difference between the two figures is produced by two very different datasets. The Trump administration included only the second-lowest-cost Silver plans in 39 states in its analysis, while Gaba examined all individual plans sold in all 50 states.