Corporate Sponsors Didn't Kick in Much for Women's World Cup Parade

Corporate Sponsors Didn't Kick in Much for Women's World Cup Parade

Soccer: Women's World Cup-Final-Japan at United States
Anne-Marie Sorvin-USA TODAY Sports / Reuters
By Beth Braverman

While the country celebrates the U.S. Women’s Soccer team’s World Cup Championship with a New York City ticker tape parade, corporations have been reluctant to pony up cash to cover the $2 million celebration.

Major League Soccer, Nike, fod company Mondelez and video game giant Electronic Arts have contributed a total $450,000 toward the parade, leaving New York City to cover the difference, the New York Post reports. That includes the cost of cleanup and security.

By contrast, the 2012 parade that celebrated the New York Giants winning the Super Bowl had more than a dozen corporate sponsors.

Related: For World Cup Hero Carli Lloyd, 16 Minutes Can Mean Millions

City officials told the Post that the dearth of sponsors reflected the short period of time in which the city pulled together plans for the parade. The team is the first women’s squad to receive a New York City ticker tape parade, although the city has honored individual women, such as Olympic athletes and Amelia Earhart.

More than 12,000 people entered a lottery for tickets to the parade, which will feature the team atop patriotic floats moving down the Canyon of Heroes in lower Manhattan as spectators throw confetti from surrounding buildings.

While companies may not have shown much interest in the parade, they are clearly interested in star Carli Lloyd. Her agent has repeatedly received more than 200 inquiries from marketers who want to work with the athlete.

That’s good news for Lloyd, who like all other National Women’s Soccer League players, is subject to a $37,800 salary cap, about one 10th of what the average male Major League Soccer player makes in a year.

Budget ‘Chaos’ Threatens Army Reset: Retired General

By Yuval Rosenberg

One thing is standing in the way of a major ongoing effort to reset the U.S. Army, writes Carter Ham, a retired four-star general who’s now president and CEO of the Association of the U.S. Army, at Defense One. “The problem is the Washington, D.C., budget quagmire.”

The issue is more than just a matter of funding levels. “What hurts more is the erratic, unreliable and downright harmful federal budget process,” which has forced the Army to plan based on stopgap “continuing resolutions” instead of approved budgets for nine straight fiscal years. “A slowdown in combat-related training, production delays in new weapons, and a postponement of increases in Army troop levels are among the immediate impacts of operating under this ill-named continuing resolution. It’s not continuous and it certainly doesn’t display resolve.”

Pentagon Pushes for Faster F-35 Cost Cuts

Lockheed Martin
By Yuval Rosenberg

The Pentagon has taken over cost-cutting efforts for the F-35 program, which has been plagued by years of cost overruns, production delays and technical problems. The Defense Department rejected a cost-saving plan proposed by contractors including principal manufacturer Lockheed Martin as being too slow to produce substantial savings. Instead, it gave Lockheed a $60 million contract “to pursue further efficiency measures, with more oversight of how the money was spent,” The Wall Street Journal’s Doug Cameron reports. F-35 program leaders “say they want more of the cost-saving effort directed at smaller suppliers that haven’t been pressured enough.” The Pentagon plans to cut the price of the F-35A model used by the Air Force from a recent $94.6 million each to around $80 million by 2020. Overall, the price of developing the F-35 has climbed above $400 billion, with the total program cost now projected at $1.53 trillion. (Wall Street Journal, CNBC)

Quote of the Day - October 6, 2017

By The Fiscal Times Staff

Sen. Bob Corker, speaking to NPR:

Chart of the Day - October 6, 2017

By The Fiscal Times Staff

Financial performance for insurers in the individual Obamacare markets is improving, driven by higher premiums and slower growth in claims. This suggests that the market is stabilizing. (Kaiser Family Foundation)

Quote of the Day - October 5, 2017

By The Fiscal Times Staff

"The train's left the station, and if you're a budget hawk, you were left at the station." -- Rep. Mark Sanford, R-S.C.