Science Confirms: Watching Online Cat Videos Is Good for You
Looking at Grumpy Cat’s underbite and feline dwarfism just might just make you feel better about your bratty kid, your nagging spouse or your demanding boss. That’s right, according to a new study published in the journal Computers in Human Behavior, watching cat videos online reduces our negative feelings while raising our sense of well-being and boosting our energy levels.
Grumpy Cat, whose real pet name is Tardar Sauce, shares a manager with fellow YouTube stars Keyboard Cat and Nyan Cat. Last we checked, the famous feline had 7.7 million Likes on Facebook. In all, more than 2 million cat videos were posted on YouTube last year, gathering nearly 26 billion views. Cat videos had more views per video than any other category of YouTube content. That makes kittens more valuable eye candy than, say, Maxim’s Hot 100. (Taylor Swift topped the list this year, just in case you were wondering.)
Related: The Internet Power of Kim Kardashian’s Butt
For the new study, Jessica Gall Myrick, an assistant professor at the Indiana University Media School, surveyed nearly 7,000 Internet users about how watching cat videos affects their moods. She got a little help from Bloomington, Indiana resident Mike Bridavsky — the owner of Internet celebrity cat Lil Bub — who used social media to recruit participants for the survey.
The results should make you feel a bit less guilty about clicking through one cat video after another: “Even if they are watching cat videos on YouTube to procrastinate or while they should be working, the emotional pay-off may actually help people take on tough tasks afterward,” Myrick says.
Don’t think watching cat videos online is a pop culture phenomenon worthy of academic research? Myrick disagrees: “If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cat videos anymore.”
Read the original paper on emotion regulation procrastination, and watching cat videos online here.
Why Craft Brewers Are Crying in Their Beer
It may be small beer compared to the problems faced by unemployed federal workers and the growing cost for the overall economy, but the ongoing government shutdown is putting a serious crimp in the craft brewing industry. Small-batch brewers tend to produce new products on a regular basis, The Wall Street Journal’s Ruth Simon says, but each new formulation and product label needs to be approved by the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau, which is currently closed. So it looks like you’ll have to wait a while to try the new version of Hemperor HPA from Colorado’s New Belgium Brewing, a hoppy brew that will include hemp seeds once the shutdown is over.
Number of the Day: $30 Billion
The amount spent on medical marketing reached $30 billion in 2016, up from $18 billion in 1997, according to a new analysis published in the Journal of the American Medical Association and highlighted by the Associated Press. The number of advertisements for prescription drugs appearing on television, newspapers, websites and elsewhere totaled 5 million in one year, accounting for $6 billion in marketing spending. Direct-to-consumer marketing grew the fastest, rising from $2 billion, or 12 percent of total marketing, to nearly $10 billion, or a third of spending. “Marketing drives more treatments, more testing” that patients don’t always need, Dr. Steven Woloshin, a Dartmouth College health policy expert and co-author of the study, told the AP.
70% of Registered Voters Want a Compromise to End the Shutdown
An overwhelming majority of registered voters say they want the president and Congress to “compromise to avoid prolonging the government shutdown” in a new The Hill-HarrisX poll. Seven in ten respondents said they preferred the parties reach some sort of deal to end the standoff, while 30 percent said it was more important to stick to principles, even if it means keeping parts of the government shutdown. Voters who “strongly approve” of Trump (a slim 21 percent of respondents) favored him sticking to his principles over the wall by a narrow 54 percent-46 percent margin. Voters who “somewhat approve” of the president favored a compromise solution by a 70-30 margin. Among Republicans overall, 61 percent said they wanted a compromise.
The survey of 1,000 registered voters was conducted January 5 and 6 and has a margin of error of 3.1 percentage points.
Share Buybacks Soar to Record $1 Trillion
Although there may be plenty of things in the GOP tax bill to complain about, critics can’t say it didn’t work – at least as far as stock buybacks go. TrimTabs Investment Research said Monday that U.S. companies have now announced $1 trillion in share buybacks in 2018, surpassing the record of $781 billion set in 2015. "It's no coincidence," said TrimTabs' David Santschi. "A lot of the buybacks are because of the tax law. Companies have more cash to pump up the stock price."
Chart of the Day: Deficits Rising
Budget deficits normally rise during recessions and fall when the economy is growing, but that’s not the case today. Deficits are rising sharply despite robust economic growth, increasing from $666 billion in 2017 to an estimated $970 billion in 2019, with $1 trillion annual deficits expected for years after that.
As the deficit hawks at the Committee for a Responsible Federal Budget point out in a blog post Thursday, “the deficit has never been this high when the economy was this strong … And never in modern U.S. history have deficits been so high outside of a war or recession (or their aftermath).” The chart above shows just how unusual the current deficit path is when measured as a percentage of GDP.