Goodyear Tires
The reason Goodyear’s tires last so long is due to a fibrous material (said to be five times stronger than steel) that was originally developed in
partnership with NASA in the 1970s. NASA needed a lightweight, super-strong material for parachute shrouds to land objects softly on Mars. Goodyear expanded the technology and created a tire that was estimated to have a tread life 10,000 miles greater than those before it.